Justin Arenas

Summary

Content strategist with 5+ years of experience across video, social, editorial, and campaign formats. Currently driving content quality standards and workflows at Meta, with a background in hands-on production.

Experience

1. Meta

   October 2024 – Present

   New York, NY

   Senior Content Specialist

   • Analyze short-form video and competitor trends on YouTube and TikTok as a subject matter expert for Instagram's content ecosystem, identifying quality issues and opportunities to shape platform strategy.
   • Translate findings from a dataset of 300,000+ annual content evaluations into actionable insights for cross-functional partners, running high-volume qualitative and quantitative reviews with an editorial eye.
   • Partner with product and engineering teams to beta-test features like Instagram's “Tune Your Algorithm” and the Edits app, delivering product feedback that shaped final public releases.
   • Develop shared guidelines for evaluating social media content, helping reviewers achieve 95% agreement with labeling standards and producing reliable data for competitor analysis.
   • Align teams on content quality by presenting findings and clarifying standards in knowledge-sharing sessions, and by building workflows and onboarding documentation to reduce recurring errors.

2. Paramount

   August 2021 – October 2024

   New York, NY

   Junior Producer, Kids & Family Marketing

   • Wrote, produced, and directed content for flagship properties including PAW Patrol, Peppa Pig, and Blue's Clues, owning creative from concept through final delivery across video, social, and editorial formats.
   • Managed a content calendar of 400+ deliverables across paid media, OOH, social, print, and A/V formats as part of the 2023 Nick Jr. rebrand.
   • Pitched original concepts to creative directors, scripted spots, directed voiceover sessions, and managed editors and 10+ producers to deliver polished assets on deadline.
   • Maintained brand voice consistency across all campaign touchpoints, keeping messaging aligned across formats, platforms, and channels.
   • Tracked content performance across platforms using native analytics, translating data into recommendations that improved engagement and informed strategy.

3. Navi Savi

   June 2020 – August 2020

   New York, NY

   Video and Content Intern

   • Built and executed the content strategy for the company's app launch campaign, planning the editorial calendar and content mix from scratch.
   • Wrote copy for the company blog, website, and social channels, driving a 55% increase in viewership and 50% follower growth within two months.

Education